Generation “innovation”

Communication strategies, daring selling and inventiveness lie behind renova’s approach. Pereira da silva moved the corporate forward based mostly connected to ‘hunch’. He required to take a position a trifle effort for getting employee buy-in, however otherwise the value was minimal and keeping indulged the boss, renova’s workers are currently terribly proud of one's new product lines. Pereira da silva’s method of seeing the planet differently and never standing still is how renova manages to maintain the competitors at bay. As pereira da silva explains, “we are adding new product daily. I’m continuously afraid of stability. We’re living within the fast-moving world where we can not stop. We really need to have new product, new ideas, new solutions and that i assume we've got the culture that allows this generation of innovation. ”

Renova will boast an extended list of innovative product - renova fraîcheur, the very first toilet paper in the planet to firmly have cream-enriched fibres employing a micro diffusion technology ; antibacterial kitchen rolls, renova húmido, a moist toilet paper, renova green made out of 100 p.c recycled fibres and certified when using the european eco-label. And these are only the company’s paper-based product. Not that “paper” could be a word that is designed inside the corporate. Indeed, the word is forbidden. Rather, the corporate could be a skin care and decoration company.

Selling defined

Chandon too believes renova’s willingness to firmly facilitate the consumer makes the corporate stand out due to crowd in terms of promoting. “you will see it, for instance, in standardised roll sizes to firmly facilitate customers and not just to firmly confuse them. ” customers now not really need to walk down the supermarket aisle struggling to firmly create a call over the value per roll.

He appreciates their approach to maneuver away due to basic functions the most product and innovate to supply totally different materials and totally different experiences. Chandon says, “the company is driven by a ceo who combines elements of marketing… the science… with an appreciation for art and aesthetics… and who too has got a deep respect and interest for your own consumer. He’s a person likes to passionately perceive the consumer. ” it'll possibly come back as no surprise the fact that could be a ceo who, as an alternative to taking photos of one's statue of liberty, would favor to bring photos of supermarkets whereas he’s travelling.

And therefore, a ceo’s curiosity for new ideas and his desire to firmly break the rules has allowed alittle portuguese company notice a'>to locate a niche market by turning toilet paper into one thing with temperament. Though this closely-held family business will not create its money info public, coloured toilet paper has place renova firmly by the map. As chandon says, “this is a superb example of how there's innovation in one of the hidden corners of one's supermarket. ”